If your customers bought something from you once, placed trust in your product, and selected you versus your competitors and did not buy them consistently. The reason is not due to a poor-quality product, or poor service with the original order.
They didn’t say no! They just forgot to come back!
Businesses that generate continuous sales do not rely on only providing perfect products. They create and maintain their relationship with customers. And in today’s modern era, the best way to create a rapport with customers is to use an efficient method for executing voice follow-ups powered by AI calling agents like Olivia, with consistent frequency for reminders.
Using AI voice agents on your behalf will enable you to build repeat customers’ sales without overloading your current team with additional sales volume or increased workload.
The Repeat Customer Revenue Gap
Many businesses allocate vast sums of their development budget to gain new customers, while their past customers do not return to buy their product again. However, reactivating dormant customers convert at a 60-70% rate while new leads only convert 5-20%. Repeat customers convert at 67% more per transaction compared to new utilizing customers. Nevertheless, the vast majority of marketing budget is spent today on acquiring new utilizing customers, rather than re-engaging repeat customers.
Repeat Customers vs. New Prospects: The Numbers
Lost Value Over Lifetime
Only 10-30% of a customer’s lifetime value is captured in the first order. The remaining 70-90% of revenue is sitting in your CRM, waiting for a simple follow-up to unlock it.
For example, if you have 1,000 former customers who have not ordered in more than six months, you do not have 1,000 closed deals, instead, you’re leaving a massive amount of unclaimed revenue https://www.semrush.com/blog/customer-retention-stats
The Costs of Compounding Silence
Your brand is becoming less relevant with every quarter that you do not follow up with customers.
Without follow-ups from your brand, your customers will likely:
- Forget who you are and have no idea that you exist
- Choose to purchase from a competitor who has maintained contact with them
- Must be acquired at full acquisition cost after long inactivity
The fewer times that you engage with past customers, the colder that the relationship will be, meaning that it will take a huge amount of additional effort to warm-up the relationship once again.
Why Traditional Follow-Ups Fail
Traditional follow-up tactics used by many companies include quarterly emails, promotional SMS, or ad hoc manual calls. All of these tactics are acceptable methods of following up, however, they don’t deliver results.
Emails Get Buried
An average working professional receives approximately 121 emails/day. Your message must compete with an ever-increasing number of internal communications, vendor solicitation emails, and personal emails. Email open rates for promotional email messages range between 15-20%, so on average 80-85% of your audience will not see your message.
And, even when they do see a promotional email, the recipient may not be able to have a conversation about anything else, such as how to overcome an objection or what to do now.
SMS Feels Impersonal
Although SMS messages have higher open rates than emails, they are typically considered one-way communications that do not allow the customer to ask questions or provide feedback. Moreover, if the customer responds to the SMS, it will still take some time to receive a response which will further delay and destroy any potential momentum.
Manual Dialing is Not Effective
Sales reps can handle between 30 and 50 calls each day, adds up to voicemail, gatekeepers, and misdials. Hence, it could take weeks to manually follow-up with 1000 dormant customers.
By the time you complete the list, the initial contacted customers might have again forgotten and moved on.
How Olivia AI Converts Follow-Ups into Revenue
The biggest limitation with traditional voice follow-up is “capacity”. The maximum amount of calls a human representative can make in a single day is limited while AI voice agents have no limits.
Scaling Follow-Ups
Olivia allows for multiple calls to be made simultaneously.
Multiple Conversations
Olivia AI has the ability to conduct hundreds of calls with customers at once, whereas a sales representative will only be able to perform a few.
24/7 Accessibility
Olivia has the capability to contact customers at their most convenient times in contrast to 9 am to 5 pm hours.
Consistent Messaging
With Olivia, all customers receive the same high quality of conversation regardless of whether they have been called at 1 p.m. or 7 p.m.
Live Transfer to Sales
If your customer shows buying intent, the Olivia will transfer you to a sales representative.
Silence Is Costing You Repeat Sales
Your customers are waiting to hear from you. Consistent voice-follow-up will ignite your dormant customers to invest in your business. Turn your inactive clients into quality leads so that your sales representatives can close deals by utilizing Olivia AI.
Olivia creates enduring relationships with both existing and dormant clients and hence don’t spend the majority of your budget on marketing and advertising if you want to succeed in 2026.
FAQs
How soon can Olivia start producing repeat sales?
Most companies see results within two weeks or sooner after they’re deployed (installations happen quickly) and Olivia starts to reach out to past customers immediately upon being set up, while finding out which of those customers want to buy again.
Can Olivia use different conversations for different customer segments?
Yes, Olivia uses your CRM data in real-time to identify the customer’s purchase history, history of interactions with you, and preferences and use those data points in real time to provide truly personalized experiences to all customers at scale.
What happens when a customer expresses intent to purchase during an interaction with Olivia?
As soon as an AI agent detects a potential sale, they transfer the call to a human sales representative with complete context of the conversation. It enables your company to close the deal when the customer is still engaged and interested.
How is Olivia powered follow up different from email campaigns?
Email campaigns are one-way communications with low open rates (typically around 20%) and typically do not facilitate real-time interactions. In contrast, Olivia create two-way conversations, eliminating all objections immediately, and provide four times higher conversion rates than email campaigns.
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