Home > Case Study > How Pete Gabi Reactivated Dormant Accounts To Generate 7000 Revenue In New Orders

March 27, 2026

How Pete & Gabi reactivated Dormant Accounts To Generate $7,000+ revenue in New Orders

Total Calls Made

Live Transfers & Scheduled Calls

$ 0 +

Revenue Generated

Quick Summary

AI voice agents by Pete & Gabi helped the client launch a campaign to reactivate a stagnant B2B contact database. This included contacting long-dormant prospects, and customers who had ceased to engage within the business altogether. Through the campaign, the AI made 7,630 outbound calls and connected with 2,572 live individuals and generated over $7,000 of closed business without increasing the number of FTEs or overloading the sales team.

2,572 answered calls

30 were transferred to live sales reps

32 were scheduled for future sales calls

5 qualified leads asked for email follow-ups

A sign of genuine product interest from contacts previously considered unreachable.

Client Feedback

Before working with Pete & Gabi, we wrote off many of our contacts that didn't respond after months sitting in our CRM. In just one campaign, their AI agents contacted over 2,500 of those contacts and put 62 transfers and calls on schedule. Our team ended up selling more than $7,000 to accounts we thought were lost. The best part is our sales reps only needed to show up for close conversations, and Pete & Gabi took care of all other work.

— Client B2B distribution company

The Challenge:

The client had a large number of inactive contacts (leads or lapsed customers) remained in their database but have not responded to any traditional communication methods in months. While manually calling these contacts has not produced enough volume for the sales team, sending emails did not yield enough responses, and the sales team could not justify any reactivation effort due to the low probability of success.

Key Problems:

A large number of dormant unqualified leads with no efficient method for segmenting potential qualified leads.
Sales reps were unable to justify a time of investment to reach out to past leads.
No scalable method to determine if any of the contacts on the list are still valid prior to using inside sales resources.
CRM had outdated contact information, making it difficult to verify the validity of records across the database.

The Solution:

Pete & Gabi AI Voice Agents

The full dormant list of 7,630 contacts were deployed by Pete & Gabi’s outbound AI calling agents. The AI was set up to completely automate the entire top of funnel process:

Re-introduce the business and confirm contact information
Ask qualifying questions to determine current buying intent
Capture updated contact information and identify purchase signals
Deliver a targeted offer to reengage with a prospect after having spoken to them
Live transfer any prospects that were ready to buy directly to a sales representative
Schedule callbacks for any prospects who expressed interest but needed additional time before making their decision
Drop voicemails for unanswered calls to create a professional point of contact
Automatically sync all interaction results back to the CRM in real-time

How the AI Calling System Works

Pete & Gabi's AI-driven workflow makes re-engagement fast, scalable, and measurable

Add your inactive phone number database into the AI calling system

Make calls using the AI outbound calling system directly to your inactive phone number list

Text out to all prospects that answered with a response

Allow prospects to schedule themselves with a representative or be transferred to a representative now

All response results will be logged immediately into your CRM for follow-up by your representative

Strategic Approach for Campaign:

Objective: Identify dormant B2B prospects in the client’s database (individuals who stopped ordering at least through defined time limits), to maximize the potential for re-activating them.
Script Content: The script should lead off with an emotional connection (warm re-introduce), establish intent for transacting via 2 qualifying questions, provide a reason to purchase (time sensitive offer), and verify the contact’s information.
Call Distribution: Our client had 7630 records in the campaign. To avoid overloading their Sales Team, calls were strategically distributed across call extensions and scheduled to allow their Sales Team to handle calls. When the call connected with a live agent, the live agents were connected directly to an available agent. When a call could not be connected to a live agent, we would book (handle) the call go any spare or future slots available and call back the lead.
Data Hygiene: For every answered call, the CRM was updated in real time with disposition notes, contact status and next steps, to ensure that no leads fell through the cracks after the AI handoff was completed.
Reporting: Call outcome summaries were automatically generated after each call was completed, allowing sales teams to have clean prioritized views of leads that are warm, said they would buy at the next scheduled meeting and follow up leads with no manual input by sales teams.

What Were the Results of the Campaign?

Increase in outbound calling: Olivia AI completed a total of 7630 outbound calls without any need for new employees.
Qualified Leads: Each contact was qualified based on a common set of criteria.
Live Transfer: Only transferred calls to sales representatives who answered the phone because of scheduled appointments and leads from prior inbound calls.
Outreach Coverage: The ability to leave 3562 separate voicemail until the contact returns our calls .
Real time synchronization: Data logged into CRM, so every time a call was made, the client was up-to-date on each lead

Ready to Unlock Revenue from Your Dormant List?
Your next $7,000 is already sitting in your CRM.

Recover Revenue from Your Dormant Accounts

Re-engage Your Contacts Using AI

We identify the contacts you thought were lost, re-engage them with AI, and send only the most qualified opportunities directly to your team.

ROI Projection

if 7,630 calls → $7,000+ in orders

Then 40,000 calls (5x scale) = $35,000+ potential revenue

The model is proven. The only variable is the scale you choose to run.

Want to learn more?

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How Pete & Gabi reactivated Dormant Accounts To Generate $7,000+ revenue in New Orders

Quick Summary

Client Feedback

The Challenge:

Key Problems:

The Solution:

Pete & Gabi AI Voice Agents

How the AI Calling System Works

Pete & Gabi's AI-driven workflow makes re-engagement fast, scalable, and measurable

Strategic Approach for Campaign:

What Were the Results of the Campaign?

Recover Revenue from Your Dormant Accounts

Re-engage Your Contacts Using AI

ROI Projection

if 7,630 calls → $7,000+ in orders

INSIGHTS YOU'LL WANT TO HEAR ABOUT

How Pete & Gabi reactivated Dormant Accounts To Generate $7,000+ revenue in New Orders

How Pete & Gabi reactivated Dormant Accounts To Generate $7,000+ revenue in New Orders

Discover how AI voice agents can unlock revenue from your dormant customer base without adding headcount.

KEY INSIGHTS YOU SHOULD KNOW

How Pete & Gabi Closed a $12,000 Hidden Deal from a Forgotten Account

2 days ago

How Pete & Gabi Revive Dormant Contacts with AI-Powered Voice Agents

2 days ago

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