How Olivia AI Converted 5,244 Calls into 65 Appointments
Total calls placed
Conversations held
Appointments booked
About Covetrus
As a global animal health company, Covetrus offers veterinary technology, software, and supplies to help animal hospitals run their businesses more easily, deliver care more effectively, and enhance patient health. They also assist their clients in expanding and growing their businesses across multiple geographies around the world.
AI Sales Agent Campaign Overview
Covetrus had to expand their outbound prospecting efforts and add employees to achieve this expansion. The hurdle for them was not to lead volume, rather maintaining consistent contact with those leads. With that in mind, Olivia AI did 5000+ calls for Covetrus in qualifying leads and booking appointments for Covetrus while their sales rep focused on closing.
Sales Automation Software Results
Executed 5,244 Calls
AI has expanded its scope of outreach to thousands of targets through outbound workflows to enable consistent execution autonomously without any manual intervention.
Conducted 1,556 Qualified Conversation
AI handled and qualified live, in the moment conversations with prospects by AI virtually.
Automated 3,168 Voicemail Drops
Voicemail messages were dropped automatically, avoiding time wasted performing actions that would not produce positive results.
Generated 65 Appointments
AI was able to generate confirmed sales appointments for the team from the calendar.
Achieved a 4.2% Conversion Rate
Referring to booked appointments from answered calls, resulting in a wealth of qualified opportunities.
Client Impact & Customer Retention Service Outcomes
“ Our reps were busy on the phone as we received numerous requests to answer customers’ questions. Pete & Gabi’s AI stepped in to filter through the noise, engage directly with customers, answer their questions, and book appointments for us. The impact was immediate, and we were handed an easy-to-use calendar filled with appointments.”
The Challenge: Scaling Outreach & Reducing Customer Churn
A large contact database filled with leads, but not enough sales capacity to engage them.
The client operates in a highly competitive veterinary distribution industry. Thousands of potential clients were available, yet many follow-ups went cold or were never properly engaged.
Making outbound prospect calls manually would not only be very expensive; but it would also create an inconsistency in how the calls would be completed. The client has utilized email marketing campaigns to reach potential customers and has not seen any significance in engagement. Hence, the client desired to have a systematic and consistent way to work on the prospects list; without burdening their sales teams.
Key Bottlenecks in Sales Automation & Lead Engagement
- Sales representatives were too valuable to spend time making outbound prospect calls
- There is no viable means for the client to conduct 5,000+ outbound calls consistently.
- Time spent reaching voicemail and dealing with gatekeepers reduces the time sales reps have for actual selling.
The Solution:
AI SDR Software in Action
The AI voice agents of Pete & Gabi were entirely deployed as outbound contact agents using the full list of contacts provided. We designed a specific script for the specific industry environment:
- Reference product lines, services/products offered
- Two pre-qualified questions to qualify intent
- Provide clear call to action to get interested parties into booked meetings with our agents
Results were sent immediately back to the CRM, allowing sales to prioritize leads currently warm and schedule appointments.
AI was able to automatically route, in addition to handling voicemails, through the switchboard, and proactively capture contact notes for those interactions of every other call and voicemail or contact interaction.
How the AI Calling System Works
Scale your outreach with AI sales Assistants.
Inside the AI Sales Assistant Workflow
- Audience: Full contact database worked top-down, prioritized by recency and engagement history.
- Script design: Short opener, two targeted qualification questions, clear scheduling CTA, and a value-driven offer to create urgency.
- Routing: Appointment booking on request; otherwise, preferred time captured with automated calendar confirmation sent instantly.
- Data hygiene: Each call logged contact-level intent flags and updates back into the CRM for immediate sales triage.
- Reporting: Real-time dashboard showing conversations held, appointments booked, and live conversion pipeline.
How the AI Sales Agent Drives Conversions
- Replicate your scaling costs: Placed 5000+ calls at a total cost well below the traditional way of performing these tasks all while eliminating the risk of burnout for reps and eliminating discrepancies among the outcomes
- Reliable qualification: All the qualified contacts received the same clear script with all qualified contacts receiving the same two targeting qualifying questions and all having the same CTA and no difference in qualification
- Silent voicemail management: Successfully dropped over 3,168 voicemails automatically, with zero human involvement.
- Warm meetings: Appointments scheduled by each representative were all-calendar-confirmed with only warm prospects due to their interest
- Real-time performance data activation: Every outcome from every call is updated to the CRM immediately, by giving the entire team a consistent updated and accurate view of their pipeline
Double the pipeline
Don't miss your additional Revenue!
Deploy Olivia AI to help you re-establish interest
with your contacts and forward warm leads to your team!
Scaling Revenue with AI Sales Automation Software
The revenue multiplier
5,244 calls → 65 booked appointments
The path to adding volume is the same as the path to increasing the number of appointments. There are 65 appointments booked from a singular campaign run. When the number of contacts increases, and cadence increases, the AI will keep converting at the same rate without increasing headcount.
Want to learn more?
