How Olivia AI Engaged 9,478 Calls and Generated 160 Prospects
Total calls placed
Conversations held
Prospects Registered
About Covetrus
Covetrus is a worldwide provider of animal health solutions that supply veterinary technologies, software, and other essential items to support and enhance the operations of veterinary hospitals while making it easier for them to provide care to animals and improve the health of patients.
AI Sales Agent Campaign Overview
A scalable way to maintain contact with their extensive lead database was required for Covetrus. Olivia AI has made 9478 calls to qualify prospects and facilitated registration for the targeted outreach campaign, allowing the sales team to concentrate on closing business.
Customer Reactivation Software Results
Total Calls
The AI’s outreach ability has expanded to thousands of potential targets via outbound workflows, enabling autonomous execution of outbound workflows on a consistent basis without the need for manual intervention.
Total Conversations
The AI managed and qualified 3,831 Conversations live, in real-time live conversations with prospects.
Total Automatic Voicemails
4245 Voicemails were dropped without any time wasted doing manually any actions which would not generate positive results.
Total Interested Prospects Generated
AI was able to capture confirmed interest from 160 prospects and register them on the team’s behalf for the webinar.
Total Conversion Rate Achieved
4.2% Conversion Rate from Interested Prospects (answered calls) generated many qualified opportunities.
Client Impact & Customer Re-engagement Service Outcomes
“ Our phone lines have been overwhelmed with incoming calls; therefore, many of our representatives have been very busy answering customer questions until Pete & Gabi's AI took control of the situation by helping us to filter through the chaos from all the incoming calls, communicated with customers directly, answered their questions, and set up appointments on our behalf. When all the above occurred, we were presented with an easy usable calendar with the number of appointments scheduled in the calendar.”
The Challenge: Scaling Outreach While Reducing Churn
The client has a huge database of leads, but they don’t have enough salespeople to make contact with all of those leads.
The client is a doctor distributing supplies for pets; there are thousands of potential customers. Many times, they have not been able to make proper contact with those customers because the follow-up process was never executed.
If the client were to make all those [outbound] calls manually, it would be very costly and would produce inconsistent results. They had previously used email campaigns to reach out to customers; however, they did not have good responses from those campaigns, so they wanted a systematic and consistent process for contacting those prospects without placing a burden on their sales staff.
Hidden Bottlenecks in Sales Automation
- Sales reps are a valued commodity in your organization; therefore, you don’t want them to spend their time making outbound prospect calls.
- The client could not find a cost-effective way to create consistency with 9,000+ outbound calls.
- Sales reps cannot spend time getting through voice-mail messages or dealing with gatekeepers when they should be selling.
The Solution:
Conversational AI for sales in Action
Pete & Gabi have fully configured AI voice agents to act as outbound callers to all contacts in the client list as provided. They used a script that was specific to the veterinary industry, which included:
- References to all products and services offered
- Two pre-qualifying questions to determine their intention
- A distinct call-to-action to register prospective attendees for the webinar
The results of the calls were sent back to the CRM in real-time, giving sales a way to prioritize their warm leads. The AI also handled all voicemail messages, routing them through the switchboard, and capturing contact notes automatically for each call interaction made with the prospect.
How the AI Calling System Works
Scale your outreach with AI sales Assistants.
Agentic AI for customer service workflow
- Audience: Top-down contact list of people based on their last activity and engagement with us.
- Script Format: Two targeted qualifying questions, and a direct call to action to register for the webinar but also include a value proposition to create excitement in registration.
- Intelligent Routing: All those that agree to participate in the webinar are confirmed and their preferred time of contact is recorded. If they do not register, an automated confirmation is sent to them immediately.
- Clean Data Strategy: Use the contact-level flagging and CRM post-logging to ensure follow-up and sales triage happens immediately.
- Reporting: Real-time comparative dashboard which shows my total conversations, the total number of registrations, and my live conversion (sales) pipeline.
How the AI Sales Agent Drives Conversions
- Scalable outreach: Enabled us to place more than 9000 calls at a fraction of the cost of a traditional approach. Our advanced system for managing both the quality and quantity of message delivery eliminating the effects of engagement on the caller’s ability to close deals
- Reliable system of qualification: Each lead was provided with the same scripted message, two consistent qualifying questions, and a singularly directed call to action (CTA), resulting in consistent qualification for all leads.
- Silent voicemail system: Successfully delivered 4245 automated voicemails with zero human involvement.
- Warm pipeline: Our process has resulted in all leads that expressed interest being calendar confirmed and recorded in our CRM as “ready-to-close”
- Real-time data: Each call outcome was recorded in our CRM as they occurred in real-time; therefore, each member of our team can view their pipeline in a consistent and accurate manner
Grow Your Pipeline
Without Missing Warm Leads
Use Olivia AI to rekindle interest in your existing contacts and forward leads that are likely to generate a sale to your sales team.
Built to Accelerate Revenue
The revenue multiplier
9,478 calls → 160 interested prospects
Growing your business in terms of registrations and appointments is done by increasing the number of contacts you have and increasing your cadence to create as many conversions as there are available to convert on a regular basis.
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