How Rebecca AI Doubled Monthly Hires for a National Retail Enterprise
A multi-store wireless and commercial electronics retailer carried out the first round of screening and scheduling in English and Spanish, enhancing its hiring process from about 148 to 323 hires a month in the process.
3,781
Interviews processed
1,156
Bilingual screenings completed
323
Hires in one month
About the Client
The client is an established wireless and consumer electronics retailer with a nationwide presence of over 200 retail locations in markets where either English or Spanish is the main language spoken. The retailer operates its stores with a rotational staffing system of its main workforce, creating around 400 positions available every month and making store managers' and recruiters' jobs ongoing.
AI Interview Automation: Campaign Overview
The firm had roughly 400 job openings in rotational retail positions every month. Therefore, it was crucial to have constant recruitment by the hiring department and store managers as well. The use of Rebecca AI was their solution to eliminate the need for additional hiring personnel and constant work of the managers.
The company introduced Rebecca AI into its own ATS system by letting the candidate immediately initiate the interview procedures after filing an application. The assistant would conduct the interview either in English or Spanish and would handle the scheduling.
Top-of-Funnel Hiring Automation Results
Processed 3,781 Candidate Interviews
Within 45 days, Rebecca AI managed the initial recruitment stages independently, without support from the store manager or recruiter.
Completed 1,156 Bilingual Screenings
The first screening of the applicants was carried out by Rebecca AI only through mobile, in both English and Spanish language, without any assistance from the recruiter.
Hired 323 People in a Single Month
In the first month post-implementation, the retailer hired 323 employees compared to historical baseline of hiring only 148 employees per month, which is more than double and represents an increase of approximately 118%.
Zero Time on Phone Tag
Store managers do not need to carry out any initial communication or scheduling efforts and concentrate their efforts on accepting the applicants who reached the final stage of recruitment.
Client Impact
“In a highly fluctuating retail environment, the stress that goes with hiring might halt any growth, if left untreated. After adopting Rebecca, which works with our customized ATS software, we got rid of candidate interview bookings, saved ourselves up to 60% of time spent on this task, and doubled the hiring figures at the same time”
The Challenge: High Volume, High Turnover, Two Languages
A high volume of applications is valuable only when you can process them quickly. Since there are around 400 openings every month in 200+ locations where English and Spanish are spoken, the manual process becomes difficult to sustain. Store managers spent their time on initial outreach activities and phone interviews rather than managing the stores and helping clients.
The cumbersome application portal lost potential candidates before they could even speak to a recruiter. In the world of retail, where a high employee turnover rate is a part of daily life, every delay can mean losing a strong candidate.
Key bottlenecks in candidate outreach and screening:
- Complicated online accounts and lengthy forms, resulting in losing potential clients
- Store managers managing each initial telephone interviews alone
- Scheduling done through phone calls, preventing store managers from carrying out their work
- Necessity of bilingual communication in Spanish and English continuously creating problems for various areas
- Initial contacts and administrative tasks eating up time needed for hiring qualified workers
The Solution:
Autonomous Bilingual Screening
The retailer integrated Rebecca AI into its existing ATS to conduct the initial interview stage as part of its hiring process. She engaged with applicants from the moment they submitted their applications and communicated fluently in Spanish with candidates in Spanish-speaking locations.
- References to all products and services offered
- Two pre-qualifying questions to determine their intention
- A distinct call-to-action to register prospective attendees for the webinar
Within 45 days, she reviewed a whopping 3,781 interviews, managed 1,156 bilingual interviews and handled interview scheduling. Only approved candidate profiles were submitted for the managers to proceed with a short interview and hire the right candidate.
The Workflow
Smarter Hiring Automation
Inside the Rebecca AI Screening Workflow
- Intake: Applications pour into the retailer’s proprietary ATS and portal, with Rebecca reaching out to candidates straight away.
- Screening: First round interview conducted in a structured conversational manner over a mobile device.
- Language: English and Spanish fluency ensures all regions receive the same screening quality.
- Scheduling: Rebecca takes care of all coordination – no manager involvement necessary.
- Evaluation: The candidate’s responses are recorded, and only the successful applicants are considered.
- Handoff: Recordings of candidates are handed over to managers and give them a full picture of the candidates before the final interview.
How the AI Recruiting Agent Automates Hiring
- Eliminates Interview Stress: Managers get qualified finalists rather than everybody who applies.
- No language barriers: Candidates proficient in Spanish receive the same fast and easy experience as English-speaking candidates.
- Faster, simpler applications: Easy application means fewer prospective candidates drop out at the beginning of the hiring process.
- More time on the floor for managers: Instead of wasting time on screening and scheduling, managers can now concentrate on store operations, customer service, and selecting final candidates.
Smarter Hiring Starts Today
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Deploy Rebecca AI and hand out your store managers only the candidates worth meeting.
Hiring faster without adding headcount
Smarter Hiring at Any Scale
~148 → 323 monthly hires
In just one month, there has been an 118% increase, with 58–60% less time required from recruiting teams and store managers. The increase in the number of stores opening and volume of applications is being matched by the developments from Rebecca, without increasing the number of employees and without losing consistency of results in both the English and Spanish market.
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