AI Sales Agent Comparison
Olivia AI (Pete & Gabi)
vs Retell AI
If you're searching for AI sales assistant software that allows you to automate reactivation of your customers without requiring an engineering team to do the implementation, then Olivia AI is the best AI sales agent available on the market.
Olivia AI, built by Pete & Gabi creates automated outreach to those who have become inactive customers, provides personalized messages, addresses objections, and transfers warm leads.
Alternatives to Retell AI currently available are only built for developers rather than sales teams, while Olivia AI is a pre-built solution and focused specifically on reactivating customers and capturing lost revenue.
Sales AI assistant automation solution
Reduce Customer Churn: Alternative to Retell AI
Olivia AI is the alternative to Retell AI, it can be compared to an automated reactivation system (ARS) performing a natural conversation with another individual. Unlike traditional ARS systems, Olivia AI does not simply recite an existed, pre-written script. Developers can take advantage of Retell's voice agent development capabilities through developing their own virtual voice agents for a multitude of practical purposes. While Olivia AI can achieve reduction in customer churn, generate qualified leads for your company’s products/services, restore relationships with currently inactive customers, and schedule multiple appointments with those customers.
Retell AI for Customer Reactivation
Developers and engineering teams have turned to Retell AI for their voice AI development projects, building innovative custom-built voice agent applications on their platform. The LLM-supported, low-latency infrastructure provides a way to build naturally conversational agents via call handling for inbound/outbound calls. Features such as drag-and-drop agentic framework, real time function calling, post-call analytics, and a wide integration ecosystem of telephony service providers (Twilio, Vonage, etc.) and CRMs (HubSpot, Salesforce, etc.) through Zapier enable ease of creation.
Retell is not designed specifically for sales automation; it cannot simply be attached to a commercial selling organization with no technical skills/software engineering resources to quickly decrease customer attrition or launch a business/customer retention program. All the reactivation logic, impediments management, CRM synchronization, and lead routing need to be configured or created by each business for their respective business processes and standards.
Automate Sales Automation with AI Sales Agent Software
Using AI alternatives to Retell AI such as Olivia AI to automate the sales outreach process is possible using agentic options. For example, Olivia AI allows revenue teams to use personalized sales agent software to help revenue teams reconnect or reengage dormant accounts, stale deals, or silent churn. The AI sales agent was created to support the automation of all aspects of the ‘re-activation’ of buyers related to their previous purchases, so the engineering effort needed to use her will not be significant.
As an agentic AI, Olivia AI has the autonomy to make independent decisions about customer service and sales: she decides what customer to contact, what to communicate during a call, when to escalate a call, and when to set an appointment for the Customer of Record. Unlike products like Retell AI, which require developers to program each individual decision within a sales workflow, Olivia AI can make all these decisions autonomously.
| Primary Use Case | Developer platform for building custom voice AI agents across multiple verticals | Purpose-built AI SDR software for customer reactivation and win-back |
| Target User | Engineers, developers, and technical teams building voice AI products | Sales teams, revenue operations, and customer success managers |
| Outbound Calling | Supported via API; requires agent configuration and developer setup | Automated outbound calling at scale with no-code setup required |
| Customer Reactivation & Win-Back | Not purpose-built; requires custom workflow development for reactivation logic | Olivia AI identifies dormant accounts and re-engages them automatically |
| Personalization | Configurable via prompts and LLM integration; developer-driven | Built-in: uses CRM history, past interactions, and account context per call |
| Objection Handling | Configurable via agent flows; not natively guided for sales objections | Intelligent, real-time objection handling for price, timing, and dissatisfaction |
| CRM Integration | HubSpot integration available; others require developer setup via API or Zapier | Native integration with Salesforce, HubSpot, Pipedrive, Zoho; auto-syncs call outcomes |
| Sales Handoff | Configurable call transfer via built-in transfer features | Warm handoff to live reps with full context when lead is qualified |
| Lead Qualification | Custom-built qualification flows using agentic framework | Built-in AI SDR logic: qualifies, scores, and routes ready-to-buy leads |
| Multi-Channel Outreach | Voice, chat, and SMS channels; API-based orchestration required | Voice + SMS combined outreach in a single sales-focused workflow |
| Analytics & Reporting | Post-call analysis, performance analytics dashboard, custom charts | Engagement analytics, conversion patterns, intent signals, and funnel tracking |
| 24/7 Coverage | Yes, infrastructure supports always-on deployment | Yes. Olivia AI calls across time zones day and night without fatigue |
| Languages Supported | Multiple languages supported via LLM configuration | 16+ languages supported |
| Setup & Deployment | Developer-led; live demo available; guided setup for technical teams | Guided onboarding; live within 1–2 weeks including CRM integration |
| Technical Requirement | Moderate to high. Requires developer familiarity with agentic frameworks | Low. Sales and ops teams can deploy without technical staff |
| Compliance | HIPAA, SOC2 Type II, GDPR compliant; SSO and role-based controls | TCPA, GDPR compliant; consent-based calling; encrypted data |
| Latency | ~600ms latency (self-reported industry-leading) | Sub-600ms latency |
| Concurrency | Scales to millions of calls; enterprise-grade batch calling | Minimum 100 simultaneous calls; scales by plan |
| Best Fit | Developer teams building custom voice AI products at scale | Sales and revenue teams needing a ready-to-run AI sales rep for customer reactivation |
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Flexible Pricing
Olivia AI Sales Automation Software Pricing
Olivia AI’s pricing model for the AI sales automation is based on business outcomes (e.g., how many calls made, how many reactivations of customer accounts, how many CRM integrations performed, etc.) rather than by using a pay as you go through Retell AI at $1/minute for all development resources. Therefore, if you are only comparing price vs. price of AI alternatives to Retell AI, Olivia AI’s sales automation cost will provide you with measurable ROI from recovering your revenue and will allow you to win back your customer faster than any other competitor since you do not need a team of engineers to run and maintain the infrastructure.
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Olivia AI vs Retell AI: Pricing & Setup
Customer Service Workflow
How agentic AI for Customer Service Works?
AI alternatives to Retell AI (such as Olivia AI) give revenue teams visibility into metrics on outreach, lead scoring and funnel health using a single application instead of multiple applications, resulting in all parts of the sales process easily tracked through one easy app. Below is a summary of the steps to implement an AI SDR tool:
CRM Intelligence
Olivia AI scans your customer relationship management (CRM) system for customers who either never responded to as potential customers or simply have not been followed up.
Target Engagement
Engage customers by sending to them a customized message based on their previous purchasing patterns and behaviors
Smart Conversations
Help to clarify customer objections such as timing, price or previous purchases, and adjust your conversational tone
Qualification by Intent
Score leads real-time based on their engagement with your company so that you can auto-task them as either sales prospects on the ready and/or follow-ups.
Seamless Transfer
Automatically send your qualified potential customers to your sales representatives or reserve a meeting for them when your representative is available
Drive More Sales with AI
AI Calling Automation That Close More Deals
Great Sales Starts Here
End-to-End Sales Automation Flow
Olivia AI Voice Agent Benefits
Olivia AI allows you to quickly grow your customer reactivation program at a rate that is never possible until now. You can perform multiple outreach calls at any time, so there is no longer a bottleneck of your sales staff pursuing cold leads through manual processes. You will thus maintain revenue recovery at all times without having to add additional personnel to your CRM to support all your dormant accounts.
Sales Conversations That Mimic Human Conversation
Unlike traditional Interactive Voice Response (IVR) systems or scripted bots, the Olivia AI does real-time phone call to have the same feel as human conversation with prospects. While the prospect speaks in their normal manner, the AI will adjust its responses in real-time based on the flow of conversation.
In-built AI SDR Qualification Logic
Olivia AI assigns qualification criteria to each prospect based on multiple key Indicators that depend on prospect intent, such as pain points, timing, budget, last interaction with the company etc. It enables sales teams to have uniform prospect tier ratings, concise summaries of their calls and a complete list of all prospects
Automated Scheduling Integrated
Olivia AI schedules appointments, sends follow-up messages, and helps reduce no-shows by removing all the complexity from the scheduling process. Through integration with your calendar and CRM, the AI voice agent ensures that every interaction leads to a next step and not a dead end.
CRM & Workflow Integrations Keeping Workflows Clean
A native integration with your CRM allows you to automatically sync any call summary, lead score, and conversation outcome without ever having to copy or paste anything into your CRM or manually update records. Therefore, with Olivia AI maintaining your pipeline in real-time, your team can operate with much greater work efficiency.
Decrease Customer Churn and Recover Lost Revenue
Olivia AI's customer retention services proactively reach existing customers and automate the most labor-intensive parts of keeping customers retained by keeping them engaged with your business throughout the entire lifecycle of the customer. It is specifically designed to help teams that need to retain revenue and cannot allow dormant accounts to become unresponsive for long periods of time.
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FREQUENTLY ASKED QUESTIONS
Which AI sales agent is best for sales automation?
An AI Sales Agent must have all the necessary resources (e.g., go-to-market plans, org structure, tech capabilities) configured correctly to effectively re-engage an old customer base.
Retell AI is a highly configurable framework that allows developers to build custom voice products using a LLM (large language model), which is beneficial for organizations that have the engineering capacity to support multiple use cases. Olivia AI is an AI-driven outreach tool provided by Pete & Gabi that does not require any coding or engineering resources. Some of the benefits to a sales team by using this product include:
- Automated Campaigns from Existing CRM Data
- Automated Lead Qualification via Real-Time Objection Handling
- Direct Routing of Warm Lead Transfers to the Correct Salesperson
- Complete Sales Cycle Support for Revenue Growth
In summary:
If you have Engineers that are developing custom voice products and require an extremely configurable foundation to build upon, then use Retell AI. If you want an easily deployable AI Sales Agent that can deliver results throughout the entire sales lifecycle without any engineering skills, then use Olivia AI.
Which AI platforms are built for high-volume prospecting and lead generation?
The ability of an AI sales representative to convert more customers into active ones quicker than your best SDR in an entire year is a significant reason to consider using AI for customer reactivation. In addition, unlike traditional human SDRs who can get tired, change their focus, and need to coordinate with different time zones, the Olivia AI sales representative is able to run autonomously and is, therefore, perfect for making high volumes of outreach.
Which AI sales rep performs better than a human SDR for customer reactivation?
A sales platform that’s built for developers, such as Retell AI, needs extensive technical configuration to set up customer reactivation programs. Olivia AI provides an out-of-the-box sales solution that’s available to most organizations. Organizations can take advantage of Olivia AI’s pre-built features, including CRM integration, objection handling, and lead qualification without involving developers by following the guidance provided by the platform.
What are the alternatives to Retell AI for sales teams?
Alternatives to Retell AI would be the off-the-shelf version provided by Pete & Gabi via their Olivia AI. While the Retell AI requires programming knowledge to create a customized workflow for use in sales, the Olivia AI has prebuilt activation logic, CRM integration, objection handling, and lead qualification.
Which AI sales automation software replaces outbound sales teams?
Olivia AI and Retell AI are sales automation solutions intended to reduce repetitive, low-value tasks and free time for your sales teams (not replace them). With Olivia AI, your sales team can identify and receive warm, qualified leads after completing the initial outreach, qualification, and scheduling phases. Your CRM will provide your sales reps with all of the context they require to conduct their calls.
Which companies reduce customer churn with AI?
By utilizing AI sales assistants such as Olivia AI to contact previously inactive clients, organizations can reduce customer attrition by quickly reactivating clients on the verge of being lost forever. The AI outbound sales assistant can analyze the data in your CRM, identify those clients most likely to be lost, and create customized outreach messages that engage with the client. It collects feedback on the client’s prior experience and forwards the name(s) of interested prospects back to your team as quickly as possible.
